Our Program

Part 1: From theory to practice

Part 1 will be conducted in Vietnamese – is practical and down to earth theory together with workshop for ones who really want to practice and see how research methods are conducted. You will hear from the 2 speakers and then follow them to a practical workshop to see how it really executes

​8:45

Registration

9:15

Opening Keynote

9:30

Insightful User Interviews 

Thi Nguyen, UX Research Lead @Zalo 

10:00

From research to design ideation: what you might be missing

— An Nguyen, Content Strategy Mgr & Jack Hung Tr. Lead designer @Aleph

10:30

Workshop Practice: Insightful User Interview 

10:30

Workshop Practice: From research to design ideation: what you might be missing

Lunch Break & Networking

Enjoy a light buffet and start networking

12:30 – 13:30

Lunch break

Part 2: Research in Design

Conducted in English – Happens in the afternoon with sharing from experienced designers and researchers. Topics cover challenges, innovative ideas, practices and case studies of how to apply research into design

​13:30

How to incorporate UX researchers in agile product development team.

Alex Hoang, CEO & Head of Design @Onteractive

14:10

From User to App: Redesigning On-demand Delivery
Bani Syahron, UX Research Lead at Grab

14:50

Building a User Research Culture in Your User-Agnostic Company

Yoel Sumitro, VP of Design at Bukalapak (Former UX Researcher at Uber)

15:30

Tea break 

16:00

Designing Singapore’s digital identity: Why context matters.

Samantha Yuen, Design Research Lead & Lim Si Hui, Design Researcher, GovTech Singapore

16:40

Using Design Sprints to Find Answers to Critical Business Questions

— Jameel Somji, CEO of SpinnovationLabs

​17:20

Lead With Data: Hacking Team Motivation With “A-ha!” Moments

Kim Thuy Tu, Head of Product @ Christina’s

18:00

Closing 

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