Our Program
Part 1: From theory to practice
Part 1 will be conducted in Vietnamese – is practical and down to earth theory together with workshop for ones who really want to practice and see how research methods are conducted. You will hear from the 2 speakers and then follow them to a practical workshop to see how it really executes
8:45
Registration
9:15
Opening Keynote
9:30
Insightful User Interviews
— Thi Nguyen, UX Research Lead @Zalo
10:00
From research to design ideation: what you might be missing
— An Nguyen, Content Strategy Mgr & Jack Hung Tr. Lead designer @Aleph
10:30
Workshop Practice: Insightful User Interview
10:30
Workshop Practice: From research to design ideation: what you might be missing
Lunch Break & Networking
Enjoy a light buffet and start networking
12:30 – 13:30
Lunch break
Part 2: Research in Design
Conducted in English – Happens in the afternoon with sharing from experienced designers and researchers. Topics cover challenges, innovative ideas, practices and case studies of how to apply research into design
13:30
How to incorporate UX researchers in agile product development team.
— Alex Hoang, CEO & Head of Design @Onteractive
14:10
From User to App: Redesigning On-demand Delivery
— Bani Syahron, UX Research Lead at Grab
14:50
Building a User Research Culture in Your User-Agnostic Company
— Yoel Sumitro, VP of Design at Bukalapak (Former UX Researcher at Uber)
15:30
Tea break
16:00
Designing Singapore’s digital identity: Why context matters.
— Samantha Yuen, Design Research Lead & Lim Si Hui, Design Researcher, GovTech Singapore
16:40
Using Design Sprints to Find Answers to Critical Business Questions
— Jameel Somji, CEO of SpinnovationLabs
17:20
Lead With Data: Hacking Team Motivation With “A-ha!” Moments
— Kim Thuy Tu, Head of Product @ Christina’s
18:00
Closing