Our Program

Part 1: From theory to practice

Part 1 will be conducted in Vietnamese – is practical and down to earth theory together with workshop for ones who really want to practice and see how research methods are conducted. You will hear from the 2 speakers and then follow them to a practical workshop to see how it really executes




Opening Keynote


Insightful User Interviews 

Thi Nguyen, UX Research Lead @Zalo 


From research to design ideation: what you might be missing

— An Nguyen, Content Strategy Mgr & Jack Hung Tr. Lead designer @Aleph


Workshop Practice: Insightful User Interview 


Workshop Practice: From research to design ideation: what you might be missing

Lunch Break & Networking

Enjoy a light buffet and start networking

12:30 – 13:30

Lunch break

Part 2: Research in Design

Conducted in English – Happens in the afternoon with sharing from experienced designers and researchers. Topics cover challenges, innovative ideas, practices and case studies of how to apply research into design


How to incorporate UX researchers in agile product development team.

Alex Hoang, CEO & Head of Design @Onteractive


From User to App: Redesigning On-demand Delivery
Bani Syahron, UX Research Lead at Grab


Building a User Research Culture in Your User-Agnostic Company

Yoel Sumitro, VP of Design at Bukalapak (Former UX Researcher at Uber)


Tea break 


Designing Singapore’s digital identity: Why context matters.

Samantha Yuen, Design Research Lead & Lim Si Hui, Design Researcher, GovTech Singapore


Using Design Sprints to Find Answers to Critical Business Questions

— Jameel Somji, CEO of SpinnovationLabs


Lead With Data: Hacking Team Motivation With “A-ha!” Moments

Kim Thuy Tu, Head of Product @ Christina’s



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